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Using Public Relations to Attract New Farmers to Canada's Agricultural Landscape
Author:
Year:
2018Abstract:
The structure of Canada’s agricultural landscape is undergoing significant changes characterized by an aging population and a reduced number of new farmers from both farm and non-farm backgrounds. This raises questions about the survival of agriculture and agribusiness in Canada. This study examines how public relations is used to attract new farmers to Canada’s agricultural landscape. Faculty: Faculty of Media, Creative Arts, and Design
Program: Public Relations (Bachelor degree)
Faculty Advisor:
Boyko, Lydia